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CPG Sales, Displays

Bud, Bud Light Headline A-B’s Super Bowl Lineup 02/02/2012


Bud, Bud Light Headline A-B’s Super Bowl Lineup

 

Anheuser-Busch will debut four-and-a-half minutes of new creative during the Super Bowl on Sunday, marking the company’s 24th consecutive season as the exclusive malt beverage category advertiser for the Super Bowl.

Bud Light and Budweiser will headline A-B’s lineup with two ads each. Bud Light, the official beer sponsor of the NFL, will continue its “Here We Go” campaign, highlighted by a “secret spot” at the end of the second quarter. Budweiser will continue its “Grab Some Buds” campaign with two 60-second ads, one of which will feature the Budweiser Clydesdales.

The company’s newest brand, Bud Light Platinum, will make its national advertising debut with two 30-second ads on Super Sunday. The inclusion of the brand represents a major investment and supports the national rollout of the new beer, which began on Jan. 30.–Tanya Irwin

via MediaPost Publications Bud, Bud Light Headline A-B’s Super Bowl Lineup 02/02/2012.

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About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.

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