//
you're reading...
Branding, Media, strategies

Kellogg’s Unveils New Heart-healthy Label for Cereals Chain


Kellogg’s Unveils New Heart-healthy Label for Cereals

 

In honor of American Heart Month, Kellogg’s is making it easier for shoppers to find fiber-rich, heart-healthy cereal options with a new front-of-pack label.

The Kellogg’s Heart Healthy Selection logo will appear on nine varieties – including Raisin Bran, All Bran, Smart Start and FiberPlus – to remind consumers they have a choice when it comes to eating for their heart.

“We know that these great brands have been long-time favorites,” said Dick Podiak, Kellogg’s director of adult cereal marketing. “Now we’ve added the Kellogg’s Heart Healthy Selection logo on the front panel of these products, so people can easily make the right choice when they’re seeking a heart-healthy breakfast.”

Kellogg’s is also introducing a new variety with Raisin Bran – Cinnamon Almond. An excellent source of fiber with whole grain, the new cereal combines the great taste of Kellogg’s Raisin Bran with the natural goodness and delicious taste of cinnamon and almonds.

The American Heart Association predicts that cardiovascular diseases will increase by about 10 percent over the next 20 years. Healthy eating is recommended to help manage the risk for heart disease. Included in this strategy is eating more fiber-rich grain foods. Kellogg’s heart-healthy cereals, rich with fiber and whole grain, are also low in fat, saturated fat and cholesterol, and provide many key nutrients that the body needs.

via Kellogg’s Unveils New Heart-healthy Label for Cereals – Health & Wellness – Supermarket Chain |Grocery Chain | Grocery Store Chain | Supermarket News.

Advertisements

About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: