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CPG Sales, Media

Why Was Your Favorite Super AD Effective?


Plano, TX 02.04.12  If you’re an advertiser that has that kind of budget to spend in a football game, how do you insure your money is spent effectively? Most of the usual answers: funny, clever, creative; superstar endorsements; increase in sales; increase in press coverage; no really? Most would choose increase in sales or all of the above Right?

The question really is how an advertiser judges the effectiveness. And all of the above choices are many of the ways the advertiser judges the effectiveness. But this is about you the consumer and specifically my audience….the smarter consumer.

So instead of extolling the virtues of what I think and boring all of you with pro marketing mumbo jumbo, I’ve created a simple poll that allows you to customize your opinion. All I am asking  for is your response. The super bowl is the most watched sporting event, a time to spend with friends…pure enjoyment.. Please spend a few seconds to let me know what you think.

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About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.

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