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brand, Media, Retail Selling

Google Plans to Open a Store, Too (Maybe)

By George Anderson

February 10, 2012

On the heels of the rumors that Amazon is planning to open its first store comes speculation that Google is looking to open its first standalone location in Dublin, Ireland.

According to Bloomberg News, Google has been operating a store-within-a-store at a Currys and PC World location in London and seen enough to try it on its own. The report said the small shop (1,323 square feet) would be located at the company’s new European headquarters building. Google currently sells merchandise with its logo at its world headquarters in California as well as online at http://www.googlestore.com.

As to why Google is looking at opening a store, the talk is that, as with Amazon, it too is trying to keep up with Apple, especially in light of its plan to buy smartphone manufacturer Motorola Mobility Holdings. Google’s Android is already the largest smartphone operating software.

Google, according to several reports, is moving into new product development on a number of fronts, perhaps giving it more reason to establish a retail base.

According to The Wall Street Journal, Google is “developing a home-entertainment system that streams music wirelessly throughout the home and would be marketed under the company’s own brand.”

Another report by 9to5Google, says the company is in the “late prototype stages” of developing eyeglasses with a computer interface. The so-called “Google Goggles” would use a smartphone’s internet connection to communicate “directly with the Cloud over IP,” perhaps superimposing directional signals and informational updates on the lenses.

Google was quick to temper expectations it would soon be entering the retail space. An unnamed company spokesperson told Mashable, “We already have an online store selling things like Google T-shirts and pens. We have the option of a small space doing the same in our Dublin office, but we’ve not made any decisions. It’s simply a planning application.”

via RetailWire Discussion: And Google Plans to Open a Store, Too (Maybe).


About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.


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