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CPG Sales, Displays, Retail Selling, Revenue Growth

Girl Scouts Are Prepared to Grab Market Share


By George Anderson

February 15, 2012

The Girl Scouts are taking their “Be prepared” motto to heart with some recent steps designed to help the group drive incremental sales of its famous cookies and other merchandise.

According to a Pioneer Press report, the Girl Scouts of Minnesota and Wisconsin River Valleys are opening a pop-up store in the Mall of America to sell cookies and other group merchandise such as earrings and mugs. Sales will be handled by individual troops while the location remains open.

“We haven’t done this before, and we’re doing it to help raise our profile” Sara Danzinger, a spokesperson for the group, told the Pioneer Press.

A pop-up store isn’t the only thing the Girl Scouts are doing to build sales. A recent report by the Los Angeles Times found that 32 troops in 23 different states are making use of smartphone technology to read credit cards and remove one of the greatest impediments to the group’s sales.

“Now every time someone says, ‘Oh, I don’t have cash’ or ‘I don’t have a check,’ we’ve got you!” Kenya Yarbrough, director of marketing for Girl Scouts Greater L.A., told the Times.

Girl Scout store to pop up at Mall of America – Pioneer Press

No more excuses — Girl Scouts now accept credit cards – Los Angeles Times

Discussion Questions

via RetailWire Discussion: Girl Scouts Are Prepared to Grab Market Share.

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About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.

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