you're reading...
CPG Sales, Media

Cameras Giving Way To Smartphones

Shoot: Cameras Giving Way To Smartphones

by Aaron Baar,

People are using their smartphones to take pictures more and more, but they’re still looking toward single-use devices (such as digital SLRs and point-and-shoot cameras) to get the quality photographs they desire to preserve memories.

According to a new study from the Consumer Electronics Association, 55% of consumers still consider a point-and-shoot camera as their primary photography device. However, the number of people who considered a smartphone to be their primary photography device has tripled over the past two years to 18%.

Capturing spur-of-the-moment shots was a primary driver for those using their smartphones more. According to the study, the average person takes about 35 photos a month with a smartphone, compared with 32 a month with point-and-shoot cameras. However, the image quality afforded by digital SLRs and point-and-shoot cameras still holds sway over people. According to the survey, 93% of respondents said point-and-shoot cameras had the highest digital image quality.

“I see the chance for up-selling digital SLRs as dissatisfaction with point-and-shoot cameras and smartphones continues,” says Charles Colby, president of Rockbridge Associates, which conducted the study with the CEA, in a webcast presenting the results. “I think people are starting to take more photos than ever and they’re starting to think about the quality of those pictures.”

With 61% of photos taken as spur-of-the-moment shots, consumers liked the portability of smartphones. The study also found that consumers who used smartphones (and to a lesser extent, tablets) were more likely to use sharing applications, such as sending images via SMS services, email, or posting on social networks. Nearly a quarter of consumers (74%) ranked smartphones highest when it came to ease of sharing.

“People are starting to go crazy with sharing and it seems to be generating excitement about photography,” Colby said, although he noted that tablets were not catching on in the same manner as smartphones. “People just aren’t taking as many photos with tablets. I don’t think they’re as easy to use as expected.”

via MediaPost Publications Shoot: Cameras Giving Way To Smartphones 02/17/2012.


About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Connect on Twitter

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 41 other followers

RSS Daily Consumer Smart Brief

  • An error has occurred; the feed is probably down. Try again later.
%d bloggers like this: