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brand, Media, Retail Selling

Dunkin’ App Creates Video Resumes For Fans


 

by Karlene Lukovitz,

Dunkin-donut-app

To promote its new, limited-time Angus Steak & Egg Sandwich, Dunkin’ Donuts has launched a “Like a Boss” Facebook app that lets fans create humorous video resumes that draw from their Facebook profiles.

The app is intended to let Dunkin’s customers tell the world that they’re eating “Like a Boss” by buying the new sandwich, which features Angus beef topped with an egg and melted cheese, on a toasted onion bagel.

The sandwich is designed to offer on-the-go consumers a hearty but portable breakfast option, according to John Costello, Dunkin’ Brands chief global marketing and innovation officer.

Located on a tab on Dunkin’s Facebook page, the app creates a personalized video resume using the fan’s first name and Facebook profile photo, randomly populating pictures and qualities from the profile that illustrate how the user is “taking care of business.”

Fans can share the resumes with friends via Facebook, Twitter and LinkedIn.

via MediaPost Publications Dunkin’ App Creates Video Resumes For Fans 02/27/2012.

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About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.

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