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How Smart is this Shopping Cart?


Whole Foods Seeks to Kinect wth Customers

By George Anderson

February 29, 2012

I have to admit that I’m usually tickled pink when I get to a store and find a cart that isn’t filled with soaked flyers and has wheels that don’t wobble. That’s good enough for me. But for some time, inventors of various sorts have seem preoccupied with the idea of coming up with a smart cart to improve the shopping experience and, typically, create a new stream of advertising revenue.

While smart shopping cart ventures have failed to establish a significant presence at retail up to this point, Microsoft, Whole Foods and Chaotic Moon, a third-party developer, have begun testing a prototype called the “Smarter Cart” that has the internet buzzing.

According to reports, the new cart is motorized and comes with a Windows 8 tablet attached to the handlebars. Using Microsoft’s Kinect, it will follow a shopper, identified with a loyalty card, around the store. Items are automatically scanned as the shopper places them in the cart. The cart then handles the checkout at the end of the shopping trip.

The cart can also check off items from a shopping list as it goes. A video on the GeekWire site shows the cart alerting the shopper that a pasta with gluten was added when a gluten-free item was on the list.

Kinect Grocery Cart – GeekWire/YouTube

Whole Foods prototype puts Kinect on shopping cart, follows people around store – GeekWire

Microsoft Kinect Games Grocery Shopping at Texas Whole Foods – Wired

Whole Foods’ sci-fi shopping cart stalks you as you shop – CNET

Whole Foods Testing Kinect-Equipped Shopping Cart – PCMag.com

via RetailWire Discussion: Whole Foods Seeks to Kinect wth Customers.


About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.


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