//
you're reading...
Advertising, Key Performance Indicators, Reporting

Target and Walmart Working Together on Mobile Payments


Mobile payments are going to be big, as in billions of dollars big. That’s the general consensus in one story after another on the topic. Here on RetailWire last October, 80 percent of respondents to a poll said that Google’s Wallet had a big upside.

Google hasn’t been the only company pursuing the opportunity. Banks, credit card companies, mobile service providers, PayPal and others are getting into the race, all hoping to come up with the preferred payment solution for consumers and merchants alike.

Now comes a report by The Wall Street Journal that a group of roughly two dozen retailers, including Target and Walmart, are working together to develop their own system.

The retailers are said to be concerned about consumer privacy and security. They also believe there are opportunities to provide targeted offers to consumers making mobile payments that are not available in current options on the market.

“A number of merchants are surveying the first generation of solutions and have decided they need to and can build a better system,” said Steve Mott, CEO of BetterBuyDesign, who is working with the retailers on the payment system.

Consumers Can Take Google’s Wallet to Stores – RetailWire

Retailers Join Payment Chase – The Wall Street Journal

via RetailWire Discussion: Target and Walmart Working Together on Mobile Payments.

Advertisements

About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: