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Site Offers Biggest Discounts to More Sociable Shoppers


Whoever said that tweets don’t pay? Volga Verdi, a fashion brand focused on “superbright clothing,” has taken a unique approach to driving sales and getting the word out about its products by offering discounts to shoppers based on the number of friends and followers they have on sites such as Digg, Facebook, Flickr, Google+, Kohtakte, Lookbook.nu, Twitter, tumblr, Vimeo, YouTube and more.

According to Springwise, shoppers get discounts listed on the site by following Volga Verdi on one of the social media platforms, sending out a “prespecified message” and then emailing the brand to confirm their participation. Volga Verdi then sends them a code to get the deal.


Discounts, according to the Volga Verdi site, can go as high as 50 percent off merchandise. The company’s fashions were “conceived as a source of unexpected and bright clothing pieces for progressive fashion-crowd, including hip & club public, style-geeks, people with an urge for movement, evolvement, or anybody else looking to escape from greyness and plunge into vibrant color joy.”

Fashion brand offers discounts based on a shopper’s social influence – Springwise

Superbright Clothing – Volga Verdi

via RetailWire Discussion: Site Offers Biggest Discounts to More Sociable Shoppers.


About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.


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