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Branding, marketing, Retail Operations Management.

American Express Offers Discounts Via Twitter Hashtags


American Express cardholders can now tweet their way to savings from more than a dozen retailers thanks to a new partnership between the card brand and Twitter.

Cardholders can synch their eligible American Express card to Twitter and receive exclusive deals and discounts from merchants like McDonalds and Zappos when they tweet special offer hashtags. When a participating cardholder tweets one of the special hashtags, a coupon will be loaded directly onto their account. Then, after making a qualifying purchase, the deal savings are automatically credited to their account within one to three days.

“American Express is turning Twitter content into commerce by connecting Cardmembers to merchants and delivering real world value to both,” Ed Gilligan, vice chairman at American Express, said in a statement.

Those with an American Express consumer or business card can sign up for the service by synching their card with Twitter at sync.americanexpress.com/twitter. The process involves entering a name, card number and email address.

Participating merchants include: 1-800-FLOWERS.COM, Best Buy, Century 21 Department Store, The Cheesecake Factory, Dell, FedEx Office, FTD, Gulf, H&M, McDonald’s, Seamless.com, Sports Authority, Ticketmaster, Virgin America, Whole Foods Market, and Zappos.com.

There are currently a number of deals up for grabs for those who sign up. All the deals are listed under the Favorites tab of American Express’ Twitter page.

McDonald’s, for example, is offering $5 back on an in-store purchase of more than $5 to participating cardholders who tweet #AmexMcDonalds. Zappos, meanwhile, is offering $10 back on a $75 online purchase to participants who tweet #AmexZappos.

Adam Bain, Twitter’s president of global revenue, said in a statement that millions of people already get special offers everyday on Twitter from brands and retailers. The new partnership with American Express makes it easier for consumers to retrieve offers.

“It’s exciting to see American Express build on Twitter in a way that benefits both consumers and retailers,” he said.

via American Express Offers Discounts Via Twitter Hashtags | News & Opinion | PCMag.com.

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About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.

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