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Branding, CPG Sales, Retail Selling

NPD: Music Sales Increase

Finally, some good news for the music industry, According to the NPD Group, total music-track sales increased 4% during 2011.

After years of decline, the total number of people buying compact discs increased for the second straight year, up 2% in 2011 to 78 million buyers. Consumers cited a number of factors for purchasing more CDs, including perceived quality improvement, better value at a greater ability to learn about music (through radio and online sources).

Among digital downloaders, the number of buyers increased 14% to 45 million total, with average annual expenditures increasing 6% to $49 in 2011.

“Despite all of the exciting online radio options, we are still seeing healthy growth in the market for digital-music downloads,” said Russ Crupnick, senior vice president of industry analysis at NPD. “This growth is fueled by an increase in mobile devices, and a core base of consumers who want to own the music they listen to, despite all of the emerging radio options.”

Perhaps just as importantly, the company also noted a decrease in unpaid music downloads. According to NPD, 13% of Internet users downloaded music from a file-sharing site, down from a peak of 19% in 2006.

via MediaPost Publications NPD: Music Sales Increase 03/08/2012.


About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.


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