you're reading...
marketing, Media

What Siri Means for the Future of Mobile Shopping


Even while Siri is in the hands of relatively few consumers, Apple’s digital assistant looks to have serious potential to change how people use their smartphones, mostly by streamlining the fast-growing smartphone shopping experience both in, near and out of stores.

Data from February 2012, from Catapult Marketing, showed that more than one-third of shoppers have either already used or would be interested in using Siri to compare prices at the shelf, while nearly as many would want Siri to check inventory for them at another store. Even more popular: sending Siri off in search of coupons and deals while the smartphone owner shopped.

Ways US Consumers Have Used or Are Interested in Using Siri* for Shopping, Feb 2012 (% of respondents)

Grocery shopping will likely be most affected by Siri and her future competitors, with just under half of respondents saying they had used Siri for this purpose or would be interested in doing so. They also planned to use Siri’s price comparison, list-making and other capabilities to shop for electronics (39%), apparel and home appliances (33% each). Thirty percent weren’t interested in using Siri for shopping.

Retail Categories for Which US Consumers Would Be Interested in Using Siri* to Assist with Purchases, Feb 2012 (% of respondents)

These stats come while Siri still has relatively low awareness, let alone usage—the personal assistant is still restricted to just one phone and not even all owners of that phone may yet be versant in Siri’s capabilities. But as more smartphone shoppers continue to upgrade to ever-more-advanced devices and become savvier at using those devices, retailers should expect them to do more mobile comparison shopping in and out of stores. And with a virtual assistant, that mobile shopping will happen more frequently and easily. eMarketer estimates that 68.6 million Americans will use a smartphone to conduct mobile research and browsing activities this year.

via What Siri Means for the Future of Mobile Shopping – eMarketer.


About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Connect on Twitter

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 41 other followers

RSS Daily Consumer Smart Brief

  • An error has occurred; the feed is probably down. Try again later.
%d bloggers like this: