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Walmart Launches DVD to Digital Service

BENTONVILLE, Ark. — Wal-Mart Stores here on Tuesday unveiled a new service that will allow customers to transfer DVDs to a digital Vudu.com account for a fee.

Starting April 16, customers can bring their previously purchased DVD and Blu-ray collections from certain partnering studios into more than 3,500 Walmart Photo Center locations and gain access to digital versions that can be accessed from Internet-connected devices.

Participating studios are: Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Bros. Home Entertainment.

According to reports, Walt Disney Co. has a competing service.

Prices are $2 to convert a standard DVD or Blu-ray movie, or $5 to upgrade a standard DVD to hi-def. Customers retain the actual discs.

Wal-Mart acquired Vudu.com in 2010

via Walmart Launches DVD to Digital Service | Walmart content from Supermarket News.


About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.


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