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Advertising, Branding, marketing

Coca-Cola launches campaign for new bottle size in Europe


Coca-Cola is readying an outdoor campaign to introduce its 375ml pocket size bottles across its Coca-Cola, Diet Coke and Coke Zero brands this spring.

The outdoor campaign will introduce the new bottles, followed by in-store promotions later this year.

It marks the brand’s first new bottle size since the 500ml bottles went on sale in 1993. Coca-Cola will roll out the bottles across Great Britain and three other European countries.

The launch follows a three-month research programme commissioned by Coca-Cola, which it claims revealed that consumers, particularly in the four launch markets, wanted an additional variant between the 330ml can and 500ml bottles.

Coca-Cola will launch the bottles in its eco-friendly PlantBottle packaging, which was unveiled last year, as part of its ambition to produce all of its bottles from plant-based materials and recycled plastic by 2020.

via Coca-Cola launches campaign for new bottle size | News | Marketing Week.

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About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.

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