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CPG Management., Key Performance Indicators, marketing

Drug Store, Club Channels Grow CPG Share

The economy will continue to be the primary infl uence on CPG sales in 2012, according to “CPG 2011 Year in Review: A Search for Footing in an Evolving Marketplace,” a report from Chicago-based SymphonyIRI Group.

While shoppers still report defi ning value largely around price, “we do anticipate that some shoppers will start to open their wallets more, assuming positive economic reports continue,” said John A. McIndoe, senior vice president, marketing, SymphonyIRI Group.

The data from 2011 show that CPG unit sales in the grocery channel slid 1.4% in 2011, although infl ation — led by price increases in a range of dairy products and a few other products, like coffee — kept overall dollar sales in the channel positive.

SOURCE: SymphonyIRI CPG Year in Review

File size 177.83 KB

File type pdf

via March 19, 2012: Drug Store, Club Channels Grow CPG Share | Supermarket News.


About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.


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