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Branding, marketing

Mars Chocolate promotes Marathon Bar with Facebook pledge


HACKETTSTOWN, N.J. — As part of its official sponsorship of the Rock ‘n’ Roll Marathon Series, Mars Chocolate is encouraging Facebook users to make a personal pledge to their health once a week and share with other like-minded athletes what inspires them to lead an active and healthy lifestyle.

Mars Chocolate said that everyone who “likes” the Marathon Bar Facebook page will be eligible to win such prizes as training gear, Rock ‘n’ Roll Marathon Series race entries, Marathon Bar products and more. In addition to being eligible for weekly prizes, athletes will gain access to nutrition and training tips from experts in each field, support and encouragement from Team Marathon Bar members, as well as tools to help them train, regardless of what sport they specialize in.

“With more and more people making a push to lead an active, healthy lifestyle, the Marathon Bar pledge is the perfect platform to keep yourself accountable, encourage others, and build a community of like-minded individuals and showcase the taste and nutrition credentials of our Marathon bars,” Mars Chocolate North America marketing director Ellen Thompson said. “We are excited to celebrate and reward athletes of all skill levels who make the pledge to ‘rock on’ with Marathon in 2012.”

via Mars Chocolate promotes Marathon Bar with Facebook pledge | Drug Store News.

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About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.

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