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marketing, Media, Research, Retail Selling, Revenue Growth

Convenience Stores Sales Increase in 2011


Total convenience store sales set a record high in 2011, according to data released by the National Association of Convenience Stores (NACS).

Convenience store sales in 2011 totaled $681.9 billion, or one out of every 22 dollars of the overall $15.04 trillion U.S. gross domestic product, NACS reported. In-store sales grew 2.4% to a record $195 billion.

In-store sales growth was driven primarily by gains in several beverage categories and foodservice. Alternative beverages, including energy drinks, were up 15.3%; sports drinks grew 13.9%; and cold dispensed beverage sales were up 12.3%. Several beer subcategories also saw strong growth, including super-premium beer, up 10.6%, and craft beer, up 13.9%.

A smaller part of the industry’s 2011 sales growth can be attributed to an increase in store count, according to NACS. The number of U.S. convenience stores grew 1.2% over the past year to a record 148,341 locations, according to the NACS/

Nielsen TDLinx Convenience Industry Store Count, released this January. Convenience stores now account for 34.6% of all retail outlets, according to Nielsen’s figures.

“Our strong performance in 2011 shows that our industry’s core convenience offer – especially one-stop shopping and speed of service for refreshments, food and fuel – continues to resonate with our customers and attract shoppers to our stores,” NACS Chairman Tom Robinson, president of Santa Clara, Calif.-based Robinson Oil Corp., said.

More than 80% of in-store sales last year came from the top five categories: cigarettes (38.1% of in-store sales), foodservice, including dispensed beverages (16.9%), packaged beverages (14.3%). beer (7.3%), and other tobacco

products (4%).

via CPGmatters_MarketWatch.

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About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.

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