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CPG Sales, Environment

Consumers Like Eco-Friendly Items, but Most Won’t Pay More for Them


While 46 percent of consumers surveyed said they were inclined to purchase eco-friendly items, 59 percent said they wouldn’t pay more for them, according to a survey by online coupon site RetailMeNot.com and Ipsos Public Affairs.

While 46 percent of consumers surveyed said they were inclined to purchase eco-friendly items, 59 percent said they wouldn’t pay more for them, according to a survey by online coupon site RetailMeNot.com and Ipsos Public Affairs. Further, 71 percent of consumers said they were aware of products’ environmental impact, but 43 percent acknowledged they don’t consider that impact when they’re actually making a purchase.

via Consumers Like Eco-Friendly Items, but Most Won’t Pay More for Them – Consumer Insights – Retail Leader.

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About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.

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