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CPG Management., CPG Sales, Research

Whole Foods Says Greenest Cleaners Most Popular

AUSTIN, Texas — A year after Whole Foods Market launched its Eco-Scale system, which rates products red, orange, yellow or green based on environmental and sourcing standards, more than 90% of the retailer’s household cleaning sales pass its green cleaning test.

Whole Foods sells more than 275 Eco-Scale-rated products from liquid laundry detergents and fabric softeners to all-purpose, glass and toilet bowl cleaners. It requires full disclosure of ingredients on all household cleaning product labels.

To make the cut, products must also meet — at minimum — Eco-Scale’s baseline orange standard, which means no intentionally added ingredients with significant environmental or safety concerns like chlorine, phosphates or formaldehyde donors and no synthetic colors or thickeners. Yellow-rated products meet even higher standards, with green-labeled products topping the tier. Red-rated products are not sold at Whole Foods.

“We launched Eco-Scale to help shoppers make smarter, greener choices for their families and the planet and provide a way to know exactly what ingredients are in their household cleaning products,” said Jim Speirs, global vice president of procurement for Whole Foods Market.

via Whole Foods Says Greenest Cleaners Most Popular | Top 75 Retailers & Wholesalers content from Supermarket News.


About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.


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