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CPG Management., CPG Sales

Consumer Spending Growth Slows in U.S., Drops Sharply in UK

Consumer spending growth slowed in the U.S. in April, while comparable spending in the UK fell by the sharpest percentage in almost a year.

According to payment processor and spending tracker First Data Corp., year-over-year spending growth by U.S consumers in April reached 5.7%, which was down three percentage points from March when spending was up 8.7%.

Transaction growth also slowed to 5.8% in April, down from 9.3% in March.

According to Silvio Tavares, senior vice president and division manager of First Data Global Information and Analytic Solutions, April spending was impacted by an earlier-than-usual Easter, “plus the unseasonably warm weather in February and March, which pulled forward seasonal demand.”

Despite the slowing growth, First Data’s SpendTrend report characterized April’s discretionary spending activity by U.S. consumers as “healthy.”

It’s a different story in the UK, however, where the economy has technically entered another recession, according to data compiled by Visa Europe. Spending fell 4.3% last month versus April 2011, the steepest fall in 11 months. On an annualized basis, spending in the country is down nearly 7%. There was a 2% dip in consumer outlays from March to April of this year, per the Visa Europe data.

Steve Perry, commercial director, Visa Europe, characterized the April drop in UK consumer spending as “surprisingly large.” Perry added that the “dismal weather clearly had an impact on retail sales and unlike last year there was no Royal Wedding to buoy the month’s consumer expenditure.”

On a rolling three-month basis, Visa Europe’s Expenditure Index for the UK “highlights a deteriorating picture for consumer confidence,” Perry said.

Chris Williamson, chief economist at Markit, the London-based financial services firm, said: “Consumer spending remains under pressure from a considerable list of headwinds, including high unemployment, widespread job insecurity, low pay growth, high inflation and high debt. As such, it would be surprising to see any pick-up soon.”

via MediaPost Publications Consumer Spending Growth Slows in U.S., Drops Sharply in UK 05/10/2012.


About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.


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