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CPG Management., Retail Operations Management.

Improved Sales Help Put Burger King In the Black


Long-struggling Burger King is making turnaround progress.

The QSR chain reported a profit of $25 million for its first fiscal quarter, ended in March, compared to a a loss of $5.9 million in Q1 2011.

A major menu overhaul focused on healthier items and a marketing campaign featuring celebrities David Beckham, Jay Leno and Slma Hayek contributed to same-store sales gains of 4.2% in North America, versus a 6% decline in last year’s first quarter.

Globally, revenue grew by 3.2%, and same-store sales increased 4.6%, despite a comp-store decline of 2.8% in the Asia-Pacific region.

BK’s results also reflect a reduction in costs from completing restructuring and various other projects, and early debt payoffs made possible through a 2011 refinancing.

BK CFO Daniel Schwartz said that the company is “particularly please with [its] performance in North America, which delivered its best comparable-sales performance in more than eight quarters.” He also said that strong execution of BK’s global business strategies is reflected in the company’s strong performance in key internatioal markets.

via MediaPost Publications Improved Sales Help Put Burger King In the Black 05/11/2012.

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About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.

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