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Philadelphia launches new packaging design for cheese products

Philadelphia, the cheese brand owned by Kraft Foods, is launching new limited edition lenticular lid designs for three of its products – Philadelphia Light, Philadelphia Original and Philadelphia Garlic & Herb.

The packs feature lenticular technology, where tilting the product will reveal images of three dishes that can be made with the product. The reverse of the lenticular displays the details of the recipe.

Philadelphia Original will feature the Philadelphia meatballs recipe; Philadelphia Light will feature the recipe for macaroni cheese with ham and sweetcorn; and Philadelphia Garlic and Herb will have a recipe for chilli Philly pasta bake, reported Fdin.org.uk.

Kraft Foods UK cheese and dairy marketing manager Bruce Newman said this is the latest part of the company’s strategy to highlight the versatility of Philadelphia in new and exciting ways and to remain at the forefront of category innovation.

“The recipes we have selected are both delicious and simple, making them perfect dishes for all the family,” Newman added.

via Philadelphia launches new packaging design for cheese products – Food Business Review.


About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.


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