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Rush’s Celebrity Power Still Hot In Forbes’ Rankings


Look who’s moved up on the Forbes Celebrity 100 list: Rush Limbaugh, to #19, from #23 a year earlier, despite the ongoing advertiser boycott of his radio show.

Jeff Bercovici offers two explanations.  First, the Celebrity 100 covers a one-year period ending this past April 30 and, since the ad boycott “didn’t really kick in until mid-March,” only a month and a half of Limbaugh’s earnings were affected.

Second, only some of Limbaugh’s radio earnings come from ad sales: he is guaranteed $50 million a year from his eight-year deal with syndicator Premiere Radio, for example, which makes up a sizable chunk of the $69 million in Limbaugh’s total earnings during the annual period, up from $64 million a year earlier.

For next year, Bercovici says to expect Limbaugh to drop in the rankings, but maybe not as much as you’d think – ad sales for the show will be down just 4%.

Read the whole story at Forbes »

via MediaPost Publications Rush’s Celebrity Power Still Hot In Forbes’ Rankings 05/16/2012.

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About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.

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