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Advertising, brand, Digital Media, marketing

Dunkin’ In First Product Launch Via Twitter

From May 21 through May 24, Dunkin’ is running a “Mocha MaDDness Twitter Sweepstakes” to pre-promote its new Mocha K-Cup packs, which will be available for purchase for a limited time starting in June, at Dunkin’ restaurant locations.

Fans can earn a chance to win a 14-count carton of the Mocha K-Cups before they appear in Dunkin’ stores by signing up to follow @DunkinDonuts on Twitter, and tweeting a message to that handle that includes the hashtag “#MochaMaDDness” and also includes their response to the question: “Why do you want to be among the first to try the new Dunkin’ Donuts Mocha K-Cup packs?”

Entries are limited to one per person, and entrants must be U.S. citizens 18 or older.

Ten winners will be chosen at random each day during the sweeps period, for a total of 40 winners.

The sweeps is Dunkin’s way of rewarding loyal fans by alerting them to the new product in advance of its availability in Dunkin’ locations, as well as giving them a chance to win free samples.

As of early May 21, Dunkin’ had about 144,245 Twitter followers.

After the sweeps, the Mocha K-Cup packs launch will also be supported with other media/marketing.

via MediaPost Publications Dunkin’ In First Product Launch Via Twitter 05/22/2012.


About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.


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