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CPG Management., CPG Sales, Environment, Safety

Detergent maker to add safety feature to packets


The maker of Tide Pods will create a new double-latch lid to deter children from accessing and eating the brightly colored detergent packets, a company spokesman said Friday.

Procter & Gamble spokesman Paul Fox said the Cincinnati-based company plans to create a new lid on tubs of Tide Pods “in the next couple of weeks.” The company continues to study the design of the package, Fox said.

Doctors say children sometimes swallow Tide Pods and similar laundry products – 1-inch packets that are meant to be dropped into a washing machine in place of liquid or powder detergent. Nearly 250 cases nationally have been reported to poison control centers this year, a figure that’s expected to rise. No deaths have been reported.

Some children might be confusing the tubs of colorfully swirled detergent packets for bowls of candy, said Bruce Anderson, director of operations at the Maryland Poison Center. Maryland has reported 15 cases this year.

“Kids are very bright and will find a way to get to something that they want to get to,” he said.

Spokesmen for other detergent-makers did not immediately say if they also planned changes. Sun Products Corp., which makes “mighty pacs,” is evaluating its packaging, spokeswoman Kathryn Corbally said. Henkel Consumer Goods, which distributes Purex Ultrapacks, and Church & Dwight, which makes OxiClean and Arm & Hammer packs, declined to say if any changes were planned.

This article appeared on page A – 6 of the San Francisco Chronicle

via Detergent maker to add safety feature to packets.

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About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.

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