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Digital Media, marketing

Fox No Longer Accepting Dish Network Ads Mentioning ‘Hopper’


NEW YORK –  News Corp.’s (NWS, NWSA) Fox Network became the latest broadcaster to take aim at Dish Network’s new ad-skipping technology.

The broadcaster said Wednesday that it wouldn’t air any Dish Network advertisements mentioning Dish’s “Auto Hop” technology or its “Hopper” digital video recorder, which allows subscribers to completely skip commercials while watching shows on DVRs, rather than just manually fast-forward them. Dish unveiled the feature last week.

News Corp. owns this newswire and The Wall Street Journal.

Several television executives also have attacked the new Dish technology at this week’s annual presentations to advertisers.

Earlier Wednesday, CBS Corp. (CBS) Chief Executive Les Moonves warned that broadcasters will “reach a tipping point” with Dish Network because of the hopper technology, which could result in canceling programming for Dish subscribers or renegotiating retransmission fee contracts.

“How does Charlie Ergen expect I produce CSI without advertisements?” Moonves asked in a conversation with reporters Wednesday, referring to Dish Network’s Chairman and the popular CBS show.

via Fox No Longer Accepting Dish Network Ads Mentioning ‘Hopper’ | Fox Business.

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About Bob Innes

Who am I and what I do best! I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I've been doing it for over 15 years. My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.

Discussion

One thought on “Fox No Longer Accepting Dish Network Ads Mentioning ‘Hopper’

  1. I don’t understand why CBS, FOX, & NBC execs don’t want us to enjoy commercial-free TV. I’m a DISH employee – AutoHop is great because you can easily watch commercial-free TV. Public Knowledge, a consumer advocacy group, is taking a stand for consumers by creating a petition that tells CBS, FOX, & NBC media to keep their hands out of your living room & DVR. Sign their petition to keep control of how you watch TV http://bit.ly/KFdn1Q

    Posted by Josh Holden | 06/07/2012, 11:18 AM

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