Bob Innes

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Bob Innes, CPG Sales

Dedicated to providing expert solutions to the Consumer Packaged Goods consumer and  industry by utilizing outside the box tools and resources all designed to deliver a smarter and more user savvy experience.

Who I am and what I do best!

I am a skilled Sales and Marketing team player known for performing behind the scenes miracles that increase base distribution, improve customer relationship management, exceed annual sales volume,and profitability for Consumer Packaged Goods companies. And I’ve been doing it for over 15 years.

My successful contributions include such clients as Kraft Foods, Mars, Bumble Bee Foods, Unilever, Johnson and Johnson and SC Johnson, and JM Smuckers.

Why you should consider and connect with me?

~ I have consistently demonstrated the ability to develop and execute revenue increasing solutions by utilizing unique key performance indicators (KPI) that measure increases in sales, brand loyalty, customer/client satisfaction and retention.

And that’s what you’re looking for right?

~ Increased distribution of 36 Kraft snack products 37% in 3000 C-Stores in 20 months

~ Delivered a 64% increase for Kraft in a controlled market test, the resulting success led to national implementation of our go to market strategy

Proven Performance Benchmarks: (What I am known for)

~Critical expertise in solutions selling across multiple CPG channels which translates into long-term relationship building.

~Driving relationships deep across all levels of an organization; flawless execution of managing broker customers/clients

~Passionate leadership performance in cost analysis/contract negotiation in both direct store delivery and wholesale channels

~Known for inspiring management of retail coverage teams

~Tenacious manager of client trade marketing spends

~Decorated professional for surpassing CPG client sales goals

~Expert process innovator for change in cost reduction/efficiency

Call me today to put this kind of firepower to work for your organization. 972.533.4145



One thought on “Bob Innes

  1. To Mr. Bob Innes

    My team and I have created a new marketing program to assist CPG companies to increase revenues and market share. We are seeking an organization or individual to assist in our strategy. After reviewing some things about you, we are are impressed and believe you may be able to assist in the strategy or recommend those who could see the opportunity. We welcome the opportunity to discuss with you our program. I can be reached by email or phone (216) 355-4236 EST

    Thank you

    Posted by David Davis | 10/24/2014, 10:41 PM

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